The APEM litter boat can help boost your green credentials

Get on board our litter boat and earn your green stripes

Since 2012, APEM have been helping clear Manchester’s waterways with the ‘Irwell Pride’, our purpose-built litter boat. The boat is based in the upper Manchester Ship Canal and River Irwell corridor, which flows through the heart of the city to Salford Quays. And we’re offering local companies the chance to get on board and be seen being green!

Over the past decade, dedicated APEM staff and volunteers have cleared an estimated 40,000 litres of rubbish from Manchester and Salford’s waterways. Although the main source of litter is plastic bottles, we’ve found an assortment of rubbish from footballs to fridges, and even a message in a bottle! Each trip nets around 1,000 litres of litter and harmful plastics, making the area more pleasant for people and wildlife. It also prevents these plastics breaking down and eventually making their way into the ocean.

Sponsorship opportunities

Local businesses are able to sponsor the ‘Irwell Pride’, for a day or longer. This is your chance to be seen from a new perspective: a unique floating advert that will travel from Old Trafford to the city centre, passing Salford Quays, Media City, Castlefield, Spinningfields, The Lowry Hotel and Victoria Station. You can even join us on board to boost your environmental credentials!

Sponsorship includes:

Exclusive rights to 12m² of advertising space on the litter boat
Dressing the entire vessel with a range of eye-catching advertising and promotional material
Space on the boat for two volunteers from your company
Advertise your environmental awareness up to seven days a week
One-off or regular sponsorship

APEM staff aboard the Irwell Pride litter boat gathering litter from Salford Quays

High rise modern buildings along a river

APEM’s litter boat goes past Media City at Salford Quays

APEM will provide experienced field team members to skipper the vessel and oversee all operations
All APEM staff have specialist ‘water awareness’ training, are first aid trained and holders of a Royal Yacht Association Power Boat Level 2 licence, and regularly operate on the River Irwell
Litter picking volunteers will be inducted on-site prior to launch and fully briefed on the potential hazards involved in working in and around water
All volunteers will be insured under APEM’s liability insurance programme with Catlin Insurance Company (UK) Ltd
Design and production costs of advertising material are not included
Material specifications for signage are available on request